AnJoe Lite:Web Designers’ log

The coveted page turn effect. I’ve always wanted to try it and my current project is going to allow me to do so. On my previous post, Bride, Groom and Website~!, I mentioned the O’Reilly website describing the page turn effect. I’ve been following the post and here is what I have so far.

Page Turn Practice sample 1

There are few things I had to twick around for this example

• When you work on this, you will come across a state where page movie clips’ text layer will prematurely show while the page is turning. 
  If this happens to you, simply right click on the text panel and make sure your font isn’t using device font as anti alias option.
• Understand the action script being used. (I am certainly trying to understand it myself so that I can manipulate it.
• The original tutorial apparently only goes up to 5 pages and you can’t flip back page unless you are at the last page. (I am still trying to find the solution for this)
• The auto turn is not part of the tutorial but the discussion board on the site seem to have a work around (I am still trying to find the solution to this as well)

On my next post, I will have something more advanced then the sample above and share the flash file for everyone to use.

Photo by Annie, San Francisco 2007 (Artesa Vinyard)

We found this wine from our vacation to the wine country past week. Bray Vineyards is one of many wineries closely located to eachother in Sacramento, about 75 miles northeast of San Francisco.  They have great wines under $20 which was a surprise to me. While Napa Valley was charging $20 just to go through the tasting, these guys were offering free wine tasting and great tasting wine under $20.

Their 2004 Sangiovese has become our newest favorite. Sangiovese is the grape that brings Chianti to life. It is the red-wine grape of Tuscany. A bit acidic but when combined with great cheese, the wine takes the taste buds to the next level. The bottle should be fused with air for atleast 20 min or so. Use decanter if you have it but if not, let it get happy a bit after opening the bottle.

This award winning wine from Shenandoah Valley CA takes our pick as wine of the week. We’ve enjoyed it so much that we ordered two additional bottles to be shipped to our hotel to take back home. Unfortunately, they do not ship to Virginia.

If you like this wine, I’d also recommend 2005 Brayzin Hussy Red, blend of Zinfandel and Saniovese. I asked how they came up with the name and they said “A Lot of drinking!”.

I read an article on Communication Arts magazine written by Patrick Coyne. He compiled various interviews with leading creative directors. There was a statement that triggered my train of thoughts. 

 “The Web has become center point of most campaigns because it’s a place to really emotionally connect with consumers” -Jason Zada

Isn’t it amazing? Marketers use web to “Emotionally” connect with consumers. They use it as medium to reach consumers. Ok. That makes totoal sense. To me, this statement means that marketers view web as representation of us, the consumers. When I read this phrase by Jason Zada, an image came to my head. The industry represented by one human, looking at the thousands of copy/pasted consumers with their heads as a computer monitor.  The concept is bi-directional. As consumers, we “Emotionally” connect with businesses through the web. Newspapers, T.V. Commercials, magazines have become secondary. I’d assume people spend about 60% of their day online through work and web enabled cell phones. That leaves 40% of day to be divided up for traveling (To and From work), dinner, tending to kids (Ok This is a bit extreme), watching T.V. or reading a newspaper.  No wonder marketers are using Web to “Emotionally” connect with consumers

The reason I decided to write this random post is this. I feel like a Robot. SiFi movies show emotionless robots finding emotion through interaction with humans. Don’t you find it odd that humans are finding emotion through a robot?

Photo by Annie Oct 2007, San Francisco